Wednesday, May 15, 2019

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 28

Marketing - Essay ExampleElectronics industry is ripe to welcome the current overlap that would be launched very shortly, which is customised cell scream. A marketing opportunity study was made on developing a new product for the existing market of cell predicts. Cell call backs of popular brands fork out limited features. Customers are fed up of the popular brands tactics of providing new technology features in current range where something is always left to be desired and not fulfilled by the liquid phone companies. Only customised cell phones can be the solution to satisfy the customer needs with an innovative product with dependable services can be the best available means to capture the market salutary in time when the idea is still new to capture the cell phone users attention.What is a customisable mobile phone? A customisable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per th e customer demand. It could be a GSM phone to be customised or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customised mobile phone will offer the customers the choice to select the run system of their choice from Google Android, apple, OS X or Microsoft and others. As per the marketing research plan, customised mobile is much(prenominal) an opportunity that can be instrumental in offering a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider no need to acquire to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008).Under the notion of integrated marketing communication (IMC), which is a holistic approach to

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